Adobe Ties With Yahoo to Put Advertisements in PDF Files

18 Dec

Posted by Vinay as Internet

Stumble It! · Digg This · Share on FaceBook · Save to del.icio.us

BBC UK reports that Adobe, one of the worlds leading PDF software producers will allow publishers to make money by including adverts linked to the content of a PDF document in a panel at the side of the page.

Yahoo has reached a deal to start running advertisements in Adobe’s popular PDF document-reading format. Yahoo is trying to expand its online advertising avenues following deals with the auction site Ebay and the cable TV group Comcast.

The advertisements will not appear if the PDF document is printed.

It is the first time that Adobe has allowed dynamic adverts into its PDF (Portable Document Format) files.

Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.

PDF files can be created by a range of software and can then be read by people who have a PDF reader, such as Adobe’s Reader.

The PDF format has become popular with both companies and home users, and has been used to produce large reports and shorter newsletters, as well as preparing documents for printers.

Why Google AdWords Is Better Than Yahoo Advertisement
Google advertisement system is one of the fastest growing system I have seen on the web. Why should...
Adobe Combo: Upgrade From Adobe Systems
Adobe Systems have released upgrades to their digital photo and video software for the windows v...
Ways You Can Optimize Your Site for Better Search Engine Listings
What I've learned over the years about marketing is that you don't have to pay to have your site on ...
Diversify Your Income
Backup Files Online

Bookmark to:

Hide Sites

	Like this article? Subscribe to the FULL RSS feed!
	Or add this site to Technorati Favorites

8 Responses

Sunny

December 18th, 2007 at 1:16 am

1

I think Yahoo is desperate. Putting Yahoo ads on Adobe page will only lower the user friendly atmosphere.
Wypoczynek

December 19th, 2007 at 3:07 pm

2

Cool:-)
Jay, writer MemberSpeed.com

December 28th, 2007 at 9:09 pm

3

Great. More ways to access ads. Okay, so I’m being sarcastic here. I know that ads are all over the Internet and especially in blogs. But to even cross over to PDF files? Isn’t that a little too extreme? Not to mention annoying for the home users?
Jalaj

January 7th, 2008 at 11:40 pm

4

I don’t think that it would make any difference as question is how many (in % of all) PDFs are actually created by Adobe? Hope they are not intending to force whole world’s PDF generation softwares to strictly follow.
chuks ugoji

February 16th, 2008 at 7:15 am

5

when two giants get together, greater things are expected .
Tom

February 27th, 2008 at 1:30 am

6

Seeing ads with our pdf files will be quite irritating….hope this does not become the market trend….
edunwa

April 14th, 2008 at 7:10 am

7

So how is this union fairing right now. havent heard anything from you in a long time .
'ILLEGAL

April 24th, 2008 at 5:41 pm

8

None…

None…