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BBC UK reports that Adobe, one of the worlds leading PDF software producers will allow publishers to make money by including adverts linked to the content of a PDF document in a panel at the side of the page.

Yahoo has reached a deal to start running advertisements in Adobe’s popular PDF document-reading format. Yahoo is trying to expand its online advertising avenues following deals with the auction site Ebay and the cable TV group Comcast.

The advertisements will not appear if the PDF document is printed.

It is the first time that Adobe has allowed dynamic adverts into its PDF (Portable Document Format) files.

Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.

PDF files can be created by a range of software and can then be read by people who have a PDF reader, such as Adobe’s Reader.

The PDF format has become popular with both companies and home users, and has been used to produce large reports and shorter newsletters, as well as preparing documents for printers.


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