Organic search results will give you more traffic than paid search results. Sites that are fully optimized for search engines are more likely to be indexed faster and more likely to show up on the first page of the search results. People who pay money to show up on the first page are loosing a lot of money. Instead of paying to be on the first page optimize your site to be on the first page of the search results.

Look at the image below. As you can see it’s the first page of a Google search result. The paid advertisement are on the right labeled B and their boxed around in pink lines. The first 5 results are boxed around in green lines and their labeled A. A hot spot triangle is in yellow lines, labeled C.

The hot spot triangle is the area where the visitor will most likely see first. The hot spot triangle is in the A area so, therefore it’s part of the organic results. The Google ads on are B are hardly seen. Those who spend money on area B are just throwing money away. The site’s that are in the organic results are there without even paying Google anything. All they did was just optimize their pages so Google would place them in a high rank in their search results.

Therefore, DO NOT pay for ads for your site for search engines. You will loose money and you will not get that much results or that many customers.

Like this article? Subscribe to the FULL RSS feed! Or add this site to Technorati Favorites