We all know that search engines are the key to getting more traffic. We also know that one of the ways to get more traffic is to have our sites well linked with other sites. And preferably with sites that are better rated than ours.

Getting one-way links is of course important for your site to be ranked well with search engines. Link popularity is crucial. However reciprocal links are no longer given importance by search engines. If site A links to site B and site B to site A then it does not do much good to both. However I have heard and read about a new technique to get better traffic and that is by letting your site gather 3-way links. 3-way links do not suffer from the shortcomings of reciprocal links.

Achieving this is not easy and I won’t be able to advise you on that. Here’s a small demonstration of the concept:

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Consider 3 sites say, A, B & C. If you can have site A link to site B, site B link to site C and site C link to site A then it is interpreted by search engines well and the results are good. The 3 sites in this example are not directly linked to each other. This functions much like a 1-way link. Getting to achieve this is another thing as I already mentioned. But I believe that it has a positive effect and you can expect to see an improvement in rankings.


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