Alot of people copy and paste other sites’ content and Google is cracking down on them. They posted their rules and they made it clear what they consider to be duplicated content.

What is duplicate content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it’s unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and — worse yet — linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.

Google selects sites specifically that gives internet users unique and original content. Therefore, they are taking action against the copy sites; they block and ban sites that copy other sites from their search results.

What does Google do about it?
During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in “regular” and “printer” versions and neither set is blocked in robots.txt or via a noindex meta tag, we’ll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments … so in the vast majority of cases, the worst thing that’ll befall webmasters is to see the “less desired” version of a page shown in our index.

Nowadays, if your site doesn’t show up on Google’s search then your site doesn’t have any credibility which leads to less visitors. If you have a site with great content then do your best to always create original and unique content and you shouldn’t be penalized for it.

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