Ad blindness is a major challenge in making a good profit from web sites that depends on advertisements. Remember not all profitable sites depend on advertisements, some depend on paid memberships. However, for those sites that profit from ads, they may loose the ability to extract as much money as they can because the visitors tend to become blind from the site’s ads.

One of my readers hardly gets that much traffic, but he told me that AuctionAds generated him more income than AdSense so, I decided to try it out. As you can see I have just added AuctionAds on top of this blog. Currently, I’m testing back and forth of which ads can extract me the most amount of money and be user friendly to my readers at the same time.

The ads are placed above the title so it’s not near the content; therefore, there is a possible chance that ad can be ignored by my readers.

Experts say that rotating colors of the ads is a good way to reverse ad blindness. As you can see from above that’s exactly what I did with AuctionAds. In order to rotate colors I had to add snippets of PHP coding. If you want to try this out and if you don’t know PHP, then don’t worry, the following should help. The following is the code that I’ve inserted:

<div>
<?php
$title[0] = "003366";
$title[1] = "FF3300";
$title[2] = "CC0000";
$title[3] = "0000FF";
$title[4] = "3300FF";
$randomize = rand(0, 4);
?>
<script type="text/javascript"><!–
auctionads_ad_client = "Your Client ID";
auctionads_ad_campaign = "";
auctionads_ad_width = "468";
auctionads_ad_height = "60";
auctionads_ad_kw = "ad keywords";
auctionads_color_border = "FFFFFF";
auctionads_color_bg = "FFFFFF";
auctionads_color_heading = "<?php echo ($title[$randomize]); ?>";
auctionads_color_text = "000000";
auctionads_color_link = "999999";
auctionads_options = "n";
–></script>
<script type="text/javascript"
src="http://ads.auctionads.com/pagead/show_ads.js">
</script>
</div>

As you can see I have five different colors for my ad next to the “title” code. Those colors are chosen randomly each time the page is loaded. I inserted them on top of my posts in my index.php page, which can be edited through WordPress’s Theme Editor.

You can change the colors and you can also add more colors by increasing the numbers of X in the code rand(0, X). Also add another line with the next consecutive number X in the code $title[X] = “FF3300″;.

Did you get confused yet? Well if you didn’t, then congrats, and if you did then look at the example below. To add one more color:

$title[0] = "003366";
$title[1] = "FF3300";
$title[2] = "CC0000";
$title[3] = "0000FF";
$title[4] = "3300FF";
$title[5] = "Add New Color";
$randomize = rand(0, 5)

Make sure you enter <?php echo ($title[$randomize]); ?> in the auction_color_heading line otherwise it won’t work. When you copy and paste the code make sure you replace Your Client ID with your AuctionAds‘ ID and replace ad keywords with the keywords related to the ads you want to have displayed.

In a future post I’ll show you how to do it with AdSense ads without going into the AdSense code.

If you have any questions or comments then please use the comment box to do so. Also, if you didn’t sign up for AuctionAds then go ahead and do it.

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